The Science of Persuasion

Nick Kershaw joins Craig Francis to discuss the various methods which organisations and individuals utilise to persuade us to buy a product or service or to take a particular course of action.  Nick gives some fascinating insights on how to recognise these methods based on his extensive career in the business world both in sales roles and in training others.

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BEST MEDICINE

BEST MEDICINE – today 4/8/20 – I’ll talk with Dr Glen Hosking Clinical Psychologist about mask wearing during the pandemic; plus I have lots of information for you. Please join me Gaytana

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